Job Description:
We're looking for a contract Associate Creative Director - Copywriter (Healthcare) to join a growing internal creative team supporting a major national healthcare brand. This role blends leadership with hands-on work-ideal for someone who thrives equally in mentoring creatives and crafting compelling healthcare marketing content.
This position is 75% hands-on copywriting and 25% creative leadership. You'll collaborate across multidisciplinary teams, developing strategic, high-impact messaging for a broad portfolio including Commercial, Group Medicare, and Medicaid lines of business.
The ideal candidate is a strong strategic thinker with expert-level writing chops, significant healthcare and health benefits experience, and a proven track record in B2B marketing.
Responsibilities:
- Lead and develop brand-right, strategically sound copy across channels including print, digital, video, and web.
- Translate complex healthcare and insurance information into compelling, plain-language content.
- Collaborate with designers, strategists, and other writers to deliver high-quality, on-brand work.
- Guide and mentor junior creatives while maintaining hands-on involvement in project execution.
- Ensure copy aligns with brand voice, tone, and compliance guidelines.
- Participate in brainstorming, creative reviews, and stakeholder presentations.
- Research and develop data-driven and persuasive messaging strategies.
- Juggle multiple projects with attention to deadlines, accuracy, and quality.
- Partner cross-functionally to ensure marketing and business goals are met.
Requirements:
- 7+ years of experience in creative writing, with a strong focus on healthcare and B2B marketing.
- Portfolio of work samples required for consideration (links or attachments).
- Deep understanding of the health insurance industry and employee benefits.
- Proven experience adapting messaging across different media, platforms, and audiences.
- Strong leadership, collaboration, and presentation skills.
- Comfortable using AI tools for content refinement and proofreading.
- Proficient with Microsoft Office 365 and knowledge of writing style guides (AP or Chicago Manual of Style).
- Familiarity with legal/compliance considerations in healthcare marketing.
- Ability to manage multiple projects in a fast-paced environment.
Preferred Qualifications:
- Experience in large, complex client organizations or in-house creative agencies.
- Working knowledge of MRM tools like Workfront.
Education:
- High School Diploma or GED required.
- Bachelor's degree in English, Journalism, Communications, Creative Writing, or related field preferred.
